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Conference Proceedings will be published in March 2021 by AppliedAI! 

Designing with Artificial Intelligence. How to design when Design (Re)-Designs itself – Artificial Intelligence in Design, Interaction and Design Theory

September 17 – 19, 2020

Digital Conference

A warm-hearted thank-you to all the amazing speakers and visitors of the dai digital 2020! What a great experience and experiment. All of the keynotes, talks and discussions, as well as the outcomes of our workshops are now available in our digital hub for ticket holders.


Machine-intelligent systems and processes are no longer simply science fiction. Users are now surrounded by an overwhelming amount of digitally intelligent applications. These applications, while running seamlessly in the background of customer-centered products and hence going unnoticed by users, become deeply influential in the design of digital products’ user experiences. This pervasive implementation contrasts starkly with the absence of digitally intelligent applications in the critical academic discussion of applied AI-based design practices.

The conference raises the following questions that result from designing both with and for machine learning algorithms and assist systems: How do designers’ traditional understandings of their practices change when the machine makes fundamental and far-reaching design decisions in the blink of an eye and ceases to be merely a passive design tool? How do design practices change when predictions become a major part of the user experience? What ramifications do these changes have on the notion of creativity? Also, how can designers (re-)design human-machine participation and what kinds or levels of agency do designers retain? Lastly, how does machine learning alter strategic design, corporate identity, and the idea of personal design aesthetics?

To address these questions selected experts from the fields of design, science, art and industry have been invited to present their visions in four separate keynotes. Additionally, the conference is scheduled to provide an inspiring program of discussions, paper talk sessions, case studies, workshops, as well as enough time to engage in dialogue and network with participants.

Designing with Artificial Intelligence 2020 aims to bring together a diverse audience of design practitioners, design managers, design theorists, design leaders, and interdisciplinary thinkers interested in the pressing questions raised. 

Interview with Marc Engenhart and Sebastian Löwe
ki_berlin, September 10, 2020


Maschinell intelligente Systeme und sind schon lange keine Science Fiction mehr. Uns umgibt als Nutzer*innen bereits eine überwältigende Vielzahl von intelligenten Anwendungen, die sich organisch in die User-Experience digitaler Produkte integrieren, Handlungsabläufe beschleunigen, Entwurfsprozesse unterstützen und sogar richtungsweisend beeinflussen. Diesem oftmals für die Nutzer*in unbemerkten Prozess in der Gestaltungspraxis steht eine auffallende Leerstelle in der design-zentrierten akademischen Diskussion von anwendungsorientiertem KI-basiertem Design gegenüber.

Die Konferenz möchte Fragen nachgehen, die sich aus der Gestaltung von, für und mit Machine Learning-Algorithmen und Assistenzsystemen ergeben: Wie erweitern sich Aufgabe, Rolle und Verständnis von Gestalter*innen, wenn die Maschine grundlegende wie weitreichende Gestaltungsentscheidungen übernimmt und nicht nur passives Gestaltungswerkzeug ist; wenn Prognosen über persönliche Vorlieben, Gewohnheiten und Nutzerverhalten wesentlicher Teil der User-Experience werden; wenn der Begriff und die Praxis dessen, was man Kreativität nennt, grundlegend verschoben wird? Welchen Raum schaffen Designer*innen sich und ihren Nutzer*innen für die Möglichkeiten maschineller Partizipation? Und wie verändert maschinelles Lernen strategisches Design, Corporate-Identity und das so genannte Autorendesign?

Um diese Fragen zu beantworten, laden wir Expert*innen aus den Bereichen Design, Science, Art und Industry zu Keynotes ein; darüber hinaus sind Diskussionen, Paper Talks und experimentelle Formate geplant, um kontroverse Themen zu vertiefen.

Die Konferenz richtet sich an Designer*innen, Design-Manager*innen und Design-Theoretiker*innen aus Wissenschaft und Wirtschaft, aber auch an ein breites professionelles Publikum, das diese Problematik interessiert.

Interview mit Marc Engenhart & Sebstian Löwe
ki_berlin, 10. September 2020

Take a look at our exclusive keynote snippets from Dr. Rebecca Fiebrink and Andreas Refsgaard. All keynote videos are going to be available prior to the conference.

Keynote Address Excerpt

Keynote Address Excerpt


Registration & fees

Designing with Artificial Intelligence is a digital conference format spanning across three days with a lineup of international academics and practitioners. 


Our registration categories and fees are:

Professionals and affiliated academics

(Individuals who are working full-time in a company, agency or university)

169 €


(Individuals who are brave enough to run businesses mostly by themselves)

89 €


(Individuals currently enrolled in coursework, student ID required)

19 €

dai digital 2020 Teaser Video

The ticket allows you to enter the conference zoom stream with inspiring interactive formats and additional networking breakout sessions, workshops (limited participation), and the release show of Robodada. It also lets you gain access to the dai digital hub, with pre-recorded keynote addresses for you to watch prior to the conference, the papers by the speakers, the dai Miro board with industry contacts, fancy digital goodies, and Blobby, our dai digital emotion detection blob, a sensitizing prototype for you to play around with. That are three days packed with knowledge, inspiration and new insights. Join the dai digital and the ML and design community!

The dai digital hub will offer the round table discussion, selected talks and the workshop outcomes as recorded videos after the conference. The videos will remain available for some weeks.



Andreas Refsgaard (Copenhagen, DK)

Keynote address

Prof. Sven Travis (The New School Parsons, NY, USA)

Keynote address

Patrick Hebron (Adobe, USA)

Keynote address

Dr. Rebecca Fiebrink (University of the Arts, UK)

Keynote address

Gerhard Anger (ART+COM, Berlin, GER)

Keynote address

Prof. Dr. Qian Yang (Cornell University, CIS, Pittsburgh, USA)

Keynote address

Verena Dauerer (Tech Editor, Copywriter, Berlin, GER)

Host of the dai Round Table

Prof. Steven Skaggs (University of Louisville, KY, USA)
Meta-design with Machine Learning for Graphic Design

Maui Francis (Design Principal, IBM Watson Apps & Soutions, USA)
Intersections: Designing for the Perception of Convenience

Peter Vachon (Design Principal, IBM Security, USA)
Intersections: Designing for the Perception of Convenience

Prof. Dr. Jan-Henning Raff (HMKW, Berlin, GER)
A Model to Identify the Data Needed for AI-driven Graphic Design

Anika Meier (Independent author, Hamburg, GER)
»If technology is the answer, what was the question?«

Manuel Rossner (Artist, Berlin, GER)
»If technology is the answer, what was the question?«

Prof. Klaus Neuburg (University of Applied Sciences Hamm-Lippstadt, GER)
Will Artificial Intelligence Make Designers Obsolete?

Prof. Sven Quadflieg (University of Applied Sciences Hamm-Lippstadt, GER)
Will Artificial Intelligence Make Designers Obsolete?

Prof. Dr. Simon Nestler (THI Ingolstadt, GER)
Will Artificial Intelligence Make Designers Obsolete?

Prof. Andreas Muxel (HYBRID THINGS LAB Augsburg, GER)
ROBODADA speed-dating with (un)friendly robots

Elias Naphausen (HYBRID THINGS LAB Augsburg, GER)

ROBODADA speed-dating with (un)friendly robots

Ellen Nickles (Artist, Researcher, Educator, NYC, USA)
Augementing Creative Pracitces with ML

Alsino Skowronnek (Data designer and artist, Berlin, GER)
Creative Applications of Machine Learning on the Web (for {Absolute} Beginners)



Marc Engenhart (Engenhart ° Design Studio, TH Ingolstadt, HfG Schwäbisch Gmünd)
Marc is a multidisciplinary designer, musician and artist. In addition to running his own design studio for over ten years, he also teaches, researches, publishes, and consults on the topics of transmedia, interaction design and intelligent systems in the fields of speculative design, scenography, future affairs, prototyping as well as traditional communication design such as corporate identity.


Prof. Dr. Sebastian Löwe (MD.H, Berlin)
Sebastian is professor of design management at the Mediadesign University of Applied Sciences in Berlin, Germany. He teaches, researches, publishes, and consults on the topics of open innovation management, lean UX/design thinking, social media, semiotic, and aesthetic theory as well as machine learning in design processes.

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